But it was that mint-julep drawl and those four words that had people stopping him in stores and restaurants until he died at age 101.
Last year, the florist held a 100th birthday celebration for Stratton in its back room.
The guest of honor sat with hands clasped in a rigid chair, mostly silent.
But when those present begged him to say the magic words, he summoned a dramatic pause and said, "Emma's — the supoilative florist." He beamed, wholly at peace with his claim to fame.
"After he passed, people who didn't know him personally were calling in and expressing their condolences, so that was really heartwarming to hear. David had one of the best radio voices you'll ever hear.
Looking back, I don't know if there will ever be another voice like that in radio in Nashville." JAYNE ROGOVIN 1959-2012 Media programmer; publicist By Kay West Jayne Rogovin was a self-described "nice Jewish girl" who spent her first 11 years in Long Island, N. She majored in broadcast journalism at the University of Florida and minored in surfing.
he'd hit on "a ,000 idea" — a campaign that would use landmarks from around the world to brand Emma's as "the superlative florist." "Stratton may have had the ,000 idea," West wrote, "but Tidman had the million-dollar hunch that his friend's voice would be perfect for the spot." Thus, in 1983, was Nashville broadcast history made.
Stratton had been a college man at Sewanee in the 1930s, an Army machine-gunner in the South Pacific during World War II, and a successful ad man whose record-setting career spanned seven decades interrupted only by the war.
Hall, who served as program director of the locally owned, independent radio station, curated the extensive playlist with longtime music director Rev. Hall, who started at WRLT in 1993, hosted the afternoon drive-time shift, and served as emcee for the popular live broadcast of Nashville Sunday Nights from 3rd & Lindsley every week.
With every year comes the inevitable loss of community leaders, civic builders and colorful personalities who help give Nashville its character.
In our annual In Memoriam issue, the Scene recognizes some of the people the city lost in 2012, vibrant threads we will miss in the city’s tapestry. " Topping them all, though, was this elegantly simple four-word incantation burned into the brains of most any Nashvillian: "Emma's — the supoilative florist." That's right — not "superlative," supoilative.
Chris Morris is the author of Together Through Life: A Personal Journey with the Music of Bob Dylan (ROTHCO Press) and the critical biography Los Lobos: Dream in Blue (University of Texas Press).
He is also a contributor to X bassist-vocalist John Doe’s bestselling book about L.
Remember "The height of a piggy's ambition / From the day he is born ... As he told Kay West in a 2000 profile, he'd woken up in the middle of the night with a word ringing in his head: "superlative." He had to look it up.