Schultz in a letter to employees said the promise of the American Dream was 'being called into question' and that 'the civility and human rights we have all taken for granted for so long are under attack.' The You Gov consumer survery also noted that the data around this boycott is different because both the measures of consumers' sentiment towards companies and their willingness to purchase from those brands are declining.At the time, analysts at Credit Suisse said the coffee giant's move had a negative impact on recent sales, but Starbucks vehemently disputed this and issued their own statement on March 10 to that effect..On the morning after the election, Schultz penned a note to his employees saying he was 'stunned' by Donald Trump's victory.'We cannot know what the precise impact will be on our country and the rest of the world,' Schultz wrote.'I am hopeful that we will overcome the vitriol and division of this unprecedented election season.' He 'is definitely being pursued' as a Democratic presidential candidate in 2020, The Seattle Times reported.Among other things, boycott supporters are urging like-minded friends to support Starbucks rival Dunkin' Donuts .In 2004, in response to this phenomenon, New Times Media (later to be known as Village Voice Media), a publisher of 11 alternative newsweeklies, launched a free classified website called The foundation and traditions of free classified advertising and free circulation were part of the fundamentals of the alternative newsweeklies dating back to 1971.During the recent election campaign, speculation was rampant that Schultz was considered as a possible running mate on the Democratic ticket.
'The following note came from the president of Kantar Millward Brown – our long-term partner in providing brand and consumer equity research – clarifying current Starbucks brand perception.
'We're not just here to raise the stock price,' he told Forbes in March of 2016.
'What can we do to use our strength for social good?
However, now that number fell to 26 per cent, according to a You Gov spokesman.'Consumer perception dropped almost immediately,' said You Gov Brand Index CEO Ted Marzilli, who added that the statistically significant drop in purchase consideration data showed that consumers became less keen to buy from Starbucks.
'That would indicate the announcement has had a negative impact on Starbucks, and might indicate a negative impact on sales in the near term,' he said.
Reports suggesting anything other than this should be viewed skeptically and do not reflect the customer satisfaction and perception trends we are seeing so far in 2017.''In fact, in February 2017—after the announcement—we did not observe any substantive impact on Customer Consideration, Future Visitation Intent or Brand Perceptions or any other key performance metrics for the Starbucks brand.' Schultz, with an estimated net worth of .1billion, will remain at Starbucks as executive chairman and will focus on strengthening the company's high-end coffee shops.