Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.
Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
In an interview with Steven Levy published on May 28, 2015, Horowitz said that Google was about to undergo a "huge shift" that would better reflect how the service is actually used.
By that time, two core Google functions, communications and photos, had become standalone services.
You Tube comments no longer appeared on Google or vice versa.
On November 18, 2015, Google unveiled a significant redesign of Google ; the new interface places a larger focus on the Communities and Collections functionality in an effort to narrow the service's scope into interest-based networking.
According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.
If you choose to switch to Google Photos, you can continue to upload photos and videos using the desktop uploader at photos.google.com/apps.The largest and most effective senior dating site for baby boomers and seniors!Senior Match focuses on users over 50 years of age, and does not allow members under the age of 30.The company also eliminated the Google social layer; users no longer needed a Google profile to share content and communicate with contacts.The transition began with You Tube, where a Google profile was no longer required to create, upload, or comment on a channel, but a Google page was instead required.In November 2015, Google Plus underwent a redesign with the stated intent of making the site simpler and faster, making the new features of Communities and Collections more prominent, and removing features such as Hangouts, Events and Custom URLs.